Filters
05
Brand Awareness & Usage Funnel
The conversion ladder for the five sauce brands. AlWalimah trails Maggi and Goody on awareness, but the gaps narrow, and on most-often use it is already within striking distance.
Spontaneous awareness per brand: Top-of-Mind (first brand named) and Total Spontaneous (all mentions), with each as a share of that brand's aided awareness. Full sample, base 914.
GoodyAWARE87%Awareness%of aided
Top-of-Mind
22.0
25%
Total Spont
35.0
40%
MaggiAWARE87%Awareness%of aided
Top-of-Mind
18.1
21%
Total Spont
30.4
35%
AlWalimahAWARE70%Awareness%of aided
Top-of-Mind
4.2
6%
Total Spont
9.6
14%
ShanAWARE19%Awareness%of aided
Top-of-Mind
—
—
Total Spont
—
—
First ChoiceAWARE11%Awareness%of aided
Top-of-Mind
—
—
Total Spont
—
—